On one hand, it's impressive that TechCrunch is still alive (especially given all the parental changes), on the other, this is basically what tends to happen as publications age and try to maintain growth while "remaining true to what they are".
And so coverage expanded to encapsulate more or less all of tech. Undoubtedly because tech itself began to permeate everything, and more people knew about the large companies versus the small startups, that coverage started to dominate site traffic.
There was a very concerted effort that startup coverage needed to remain the lifeblood of the site. TC founder Michael Arrington got this exactly right, even as the site scaled.
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