Kreiz emphasized the significance of franchises stating, "We think it's ultimately about big brands, franchises, that move the market, with built-in fan bases. It's really hard to make a new brand from scratch." This insight highlights the strategic focus on leveraging existing properties for future endeavors.
After discussing the success of 'Barbie,' Kreiz noted, "Barbie was the top grossing film of 2023 and nominated for eight Oscars, pushing the boundaries of entertainment and showing a path for other brands to jump to the big screen." This underscores the film's impact on establishing Mattel as a serious player in entertainment.
Kreiz outlined Mattel's ambitious vision for future projects, revealing, "Mattel has announced 16 movies, including a Matchbox project starring John Cena and a Hot Wheels film from J.J. Abrams, and has dozens more in development, not to mention TV shows, video games, and theme parks." This illustrates the company's strategic expansion into diverse entertainment formats.
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