The U.S. market is witnessing a rise in luxury fruit, with companies like Oishii introducing premium produce that offers unique flavor and quality, reshaping consumer expectations.
Oishii CEO Hiroki Koga views the taste of Japanese varieties as superior, stating they are 'twice as sweet as the strawberries found at traditional grocery stores,' highlighting the value of quality in produce.
Oishii's innovative vertical farming techniques simulate Japanese climate conditions in a repurposed facility, utilizing a sustainable approach that includes water recycling and the absence of pesticides.
The company has tackled the challenge of pollination in a controlled environment, successfully keeping bees healthy and mimicking their natural behaviors, which is crucial for consistent strawberry quality.
Collection
[
|
...
]