"If your franchise agreement allows, DO NOT PARTICIPATE in the $6.99 promotion," Bill Mathis, NAASF chairman, urged franchisees in a private blog post on Sunday, citing the financial strain on owners.
The $6.99 footlong promotion is the latest in a series of corporate initiatives that have drawn criticism from franchisees who feel that their input is being ignored.
The North American Association of Subway Franchisees argues that Subway's corporate leadership is pushing the promotion without adequately considering the financial strain it places on individual store owners.
Many franchisees are already grappling with narrow profit margins, and the $6.99 footlong deal - on a sandwich that usually sells for $11 to $17 - exacerbates these challenges.
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