Strava, the popular exercise tracking app, has acquired Runna, a UK-based startup specializing in personalized running plans and coaching. This move comes as running interest surges, with reports indicating that 43% of Strava members plan to participate in a major event this year. Runna, established in 2022 and already operating in 180 countries, boasts a growing team of 180. Strava's CEO, Michael Martin, highlighted that the acquisition aligns with their mission to innovate and provide enhanced value to users, despite both apps initially remaining separate.
Strava's acquisition of Runna reflects the booming interest in running, with the aim to provide personalized plans to users and create greater value.
CEO Michael Martin emphasized that this acquisition supports Strava’s growth strategy and its commitment to enhancing user experiences with innovative features.
The merger is positioned as strategic, as nearly 1 billion runs have been recorded on Strava, indicating a vibrant global running community.
Runna's mission aligns perfectly with Strava’s goal of helping runners achieve their personal milestones, signaling an exciting future for both platforms.
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