"I had a desire to find a way to blend function and indulgence. LEEVA is collagen-based with 10 grams of protein per serving. Collagen, the most abundant protein in our body, naturally decreases as we age. I wanted to create an experience that was not just functional but also crave- and ritual-worthy."
"Because I was (and still am) working a full-time corporate job while building the side hustle, I knew I would have to invest a bit more than most first-time founders to bring my vision to life. I invested in areas I either didn't have time for or didn't have the skills to execute on. Over a year, and over $80,000 later, I was able to launch LEEVA."
"When you open LEEVA's bold-colored can, you smell the ginger and the bright, refreshing lemon. You can customize your flavor experience by adding more or less powder to intensify the kick of heat from the ginger. As you sip, you'll feel a slight tingle on your lips and the back of your throat, and it warms you up from the inside out."
Lauren Olds, a 32-year-old director of relations at a software company, created LEEVA, a collagen-based tea brand containing 10 grams of protein per serving. She sought to combine functional benefits with an indulgent, ritual-worthy experience. The product features bold flavors like ginger and lemon with customizable intensity. Olds began by researching beverage brand creation, then focused on product development and branding—the most time-consuming and expensive phases. While maintaining her full-time corporate position, she invested over $80,000 across one year to launch the business. She strategically invested in areas requiring specialized skills or time she couldn't personally dedicate, recognizing that balancing a side hustle with full-time employment required greater upfront investment than typical first-time founders.
Read at Entrepreneur
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