DeSario Turner left her stable job at Harley-Davidson after nearly 18 years to pursue her dream of owning a business. She opened a Smoothie King franchise in her hometown of Racine, Wisconsin, motivated by her desire for autonomy and a meaningful connection to her community. Throughout her career, she explored various side hustles, but it was the health and wellness philosophy of Smoothie King that resonated with her values. Balancing her corporate job and franchise aspirations was challenging, but her dedication propelled her forward. Turner emphasizes the importance of finding work that aligns with personal values for true fulfillment.
Turner's journey illustrates the power of pursuing one's passions and the drive to create something meaningful within the community, even after a stable corporate career.
"I knew that if I wanted the freedom and the life that I desire, just a paycheck wasn't enough for me," Turner explains of her decision to leave Harley-Davidson.
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