Service Guarantees, Price Locks the Most Popular Recent CX Moves
Briefly

Service Guarantees, Price Locks the Most Popular Recent CX Moves
"If we are charging for a service, it should work all the time; if it doesn't, our customers should trust that we'll make it right."
"The AT&T Guarantee includes pledges such as automatic bill credits for service interruptions and the commitment to provide the best deals for smartphones."
In recent months, broadband service providers have revamped their customer experience efforts, introducing notable features like service guarantees and price locks. Spectrum by Charter led with a comprehensive customer commitment plan featuring same-day technician visits, outages notifications, money-back guarantees, and fast broadband services. Subsequently, AT&T introduced its guarantee, which includes automatic bill credits for service interruptions and assurance of no hidden fees. These initiatives reflect a broader trend among providers to prioritize customer satisfaction and reliability in their service offerings.
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