Rippling's Parker Conrad says founders should 'go all the way to the ground' to run their companies | TechCrunch
Briefly

"One of my favorite things about the company is that I am the main user of Rippling at Rippling. This creates a really great feedback loop."
"Each time I do administrative work, there are frequently Slack pings that are going out to individual product and engineering teams about issues... that drives a lot of iteration on the product side."
"I think the only way that I've ever been able to solve problems is to go all the way to the ground, not through a top-down management style."
"My experience with our platform may not mirror our customers, but using Rippling allows me to offer specific feedback on product functionality."
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