Donn Davis, founder of the Professional Fighters League (PFL), created the league after observing the underserved global MMA market following the UFC's sale. His vision stemmed from the fact that MMA had a large but neglected fanbase, needing more premium fight events. PFL operates on a unique 'win and advance' format, which contrasts with UFC's promoter-driven model, allowing it to become the second-largest MMA organization. With a valuation of $1 billion, PFL focuses on a meritocratic structure aimed at bringing fighters to the forefront, as it fills a significant gap in the MMA market.
Ideas are overrated, execution is underrated, says Donn Davis, founder of the Professional Fighters League, emphasizing the importance of action in building a successful brand.
Starting the PFL, Davis aimed at the underserved audience in MMA, believing that the market could support more than one dominant company, contrasting with UFC's model.
PFL uses a 'win and advance' model, making it a fighter-driven meritocracy, unlike UFC’s promoter-driven approach, leading to rapid growth and global reach.
Davis's vision was influenced by the UFC's sale, noting that MMA had a massive fanbase-starved for more premium events, presenting an untapped opportunity.
Collection
[
|
...
]