PepsiCo announced its acquisition of Poppi, a prebiotic soda brand, for almost $2 billion. This decision reflects a shift in strategy from launching a new line under its Soulboost brand. Poppi, which has seen popularity since its 'Shark Tank' investment, offers a low-calorie soda made with prebiotics and fruit juice. CEO Ramon Laguarta highlighted the growing consumer demand for healthier beverage choices. The functional soda market is thriving, with PepsiCo's move following competitors like Coca-Cola, who have also launched similar products to cater to health-focused consumers.
PepsiCo is acquiring prebiotic soda brand Poppi for almost $2 billion, marking a strategic pivot from launching its own functional soda.
Poppi has gained traction since 2016, fueled in part by an investment from 'Shark Tank', attracting health-conscious consumers seeking better soda alternatives.
Ramon Laguarta, PepsiCo's CEO, emphasized the importance of offering healthier options as consumer preferences shift towards wellness-focused beverages.
The functional soda market is growing, with consumers increasingly favoring drinks that include prebiotics and lower sugar content, indicating a health trend.
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