PepsiCo announced its acquisition of Poppi, a prebiotic soda brand, for $1.95 billion, enhancing its portfolio in the growing functional beverage sector. PepsiCo CEO Ramon Laguarta emphasized increasing consumer demand for convenient, health-focused drinks. Co-founder Allison Ellsworth expressed excitement about expanding Poppi's reach, while co-founder Rohan Oza noted the partnership will help more consumers enjoy the brand. Despite facing class-action lawsuits questioning its health claims, Poppi aims to honor its brand essence during this new phase of growth alongside PepsiCo.
More than ever, consumers are looking for convenient and great-tasting options that fit their lifestyles and respond to their growing interest in health and wellness.
We can't wait to begin this next chapter with PepsiCo to bring our soda to more people - and I know they will honor what makes Poppi so special while supporting our next phase of growth and innovation.
We're beyond thrilled to be partnering with PepsiCo so that even more consumers across America, and the world, can enjoy Poppi.
Last summer, multiple class-action lawsuits were filed against the brand by consumers who said its products don't improve gut health as much as their marketing suggests.
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