Informa's acquisition of VidCon signifies a shift in the event's focus towards a broader fan base, enhancing its ability to attract advertisers and new audiences.
VidCon, founded by YouTubers Hank and John Green, has evolved into a prominent event within the creator economy, showcasing social media influencers since 2010.
This year's VidCon notably had fewer startup sponsors, with traditional media companies like Disney taking the lead in branding efforts, indicating a shift in the event's dynamics.
The sale of VidCon comes after Paramount hired a bank to explore potential options, reflecting a strategic move amid changes in the creator economy landscape.
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