Pandora's shift to exclusively using recycled gold and silver in its jewelry marks a significant milestone in responsible sourcing, expected to save 58,000 tons of CO2 annually.
Rodembusch emphasizes the importance of sourcing recycled metals, stating it was a challenging endeavor due to the limited availability of recycled materials, highlighting the innovative steps Pandora took.
The initiative reflects a broader awareness of sustainability issues within the jewelry industry and showcases how major companies can lead by prioritizing environmentally-friendly practices.
Rodembusch notes that most of the recycled gold and silver sourced by Pandora comes from industrial sources, pointing to the need for sustainable solutions in metal sourcing.
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