"A few years ago, the question arose of whether there was an opportunity to re-acquire MapMyFitness," Thurston said, highlighting the strategic vision behind the acquisition.
Thurston noted the acquisition marks a homecoming for MapMyFitness, which aligns with Outside Interactive’s goal of enhancing outdoor media offerings through fitness tracking.
The financial details of the acquisition remain undisclosed, but the re-acquisition of MapMyFitness is seen as a pivotal move for Outside Interactive.
MapMyFitness not only includes MapMyFitness itself but also other apps like MapMyRide, MapMyRun, and MapMyWalk, expanding the company’s portfolio in fitness tracking.
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