The DNA houses over 200,000 rare artifacts, including sneaker prototypes and the original swoosh sketch, establishing its significance in preserving Nike's rich heritage.
"Having now learned so much about the company, I can say that I've never experienced any design thinking that was more intense, multi-variable, creative, or complicated than this," Adamson explains.
The exhibition, Nike: Form Follows Motion, tracks Nike's evolution from a niche jogging brand to the world's largest apparel company, revealing its innovative spirit.
Divided into four sections - 'Track,' 'Air,' 'Sensation,' and 'Relation' - the exhibition highlights pivotal moments in Nike's history and its groundbreaking design approach.
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