"For professional athletes, the ability to control the commercial use of their names, images, and likenesses is a crucial return on their substantial career investment," the union noted in a statement.
"The union called the industry 'big business' and alleged that the companies have violated various state laws in using players' images."
"The union treats baseball differently than sports like football, using the player's images to increase 'consumer appeal' in a game that is much more statistics-oriented when it comes to wagering."
"Having the union help control players' name, image, and likeness also 'helps players avoid being perceived as supportive of companies and products they dislike,' also noted."
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