"Around the same time [when Threads.com was considering selling the domain], a handful of companies approached us, wondering if we would be open to an acquisition. When this happened in the past, we would politely decline. However, this time, things were different. We weren't that excited about the time it would take to invest in a rebrand, and with mind-warping technological advances now being a commodity, we were excited about joining a place where we could tinker at scale."
Meta's Instagram now officially owns the Threads.com domain following the acquisition, which users speculate could potentially lead to rebranding of its existing Threads social network.
The launch of Meta's Threads on Threads.net was largely influenced by the prior ownership of Threads.com by a Sequoia-backed startup, illustrating the influence of domain names on brand strategy.
Collection
[
|
...
]