Meet the end-of-life planning startup co-founded by NBA All Star Russell Westbrook | TechCrunch
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Meet the end-of-life planning startup co-founded by NBA All Star Russell Westbrook | TechCrunch
""The main thesis with Russ across every business that he touches is how do we impact people?" Beverly Jr. [pictured above] told TechCrunch. "He's been very vocal about that throughout his career. I always say we really took personal pain and then created a platform to really help people." Westbrook was in. Former four-time NBA All Star Kemba Walker also joined and the trio launched Eazewell."
"Eazewell is an AI-driven platform that helps families navigate and automate the administrative aspects of end-of-life and funeral planning. The startup's AI agent gives people a 24-hour, 7-day-a-week resource and helps users with everything from finding and booking a funeral home to cancelling credit card accounts for a deceased person. The company partners with different service providers, like hospice care, funeral homes, and various insurance companies,"
Donnell Beverly Jr. launched Eazewell after losing both parents to address the fragmented, burdensome administrative tasks that follow a death. The startup is backed by Russell Westbrook and Kemba Walker and offers an AI-driven agent that provides a 24-hour, 7-day-a-week resource to help families find and book funeral homes, cancel credit cards, and manage other practical tasks. Eazewell partners with hospice providers, funeral homes, and insurance companies to provide a free baseline service with optional premium features. The platform aims to reduce logistical stress for grieving families by automating processes and centralizing disparate end-of-life services.
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