Cuban's approach focuses on eliminating the middleman, offering a simpler pricing model for drugs which drastically reduces costs compared to traditional pharmacies.
Cuban emphasizes that his venture into pharmaceuticals isn't motivated by altruism but by the thrill of disrupting an industry and the positive impact it's having.
Cost Plus Drugs sells pharmaceuticals at base price plus a fixed markup, aiming to provide transparent pricing while still allowing for business sustainability.
Cuban enjoys the positive feedback from customers, noting a particular letter from a patient who saved significantly on cancer medication, underscoring his venture's impact.
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