Lululemon is responding to customer demands by launching an Align legging without a front seam, a notable feature many criticized for being unflattering. CEO Calvin McDonald announced this change during an earnings call, highlighting its significance in attracting new customers and boosting sales. The new leggings celebrate the 10th anniversary of the Align line, which comprises various athleisure products. Despite earlier failures with similar designs, Lululemon aims to enhance customer satisfaction and address criticisms of their popular products, as evidenced by a 13% revenue increase in the recent quarter.
Lululemon is introducing a new Align legging without a front seam, responding to customer feedback for a more flattering design.
The company recorded a 13% rise in net revenue compared to last year, emphasizing growth alongside new product innovation.
CEO Calvin McDonald acknowledged customer requests during an earnings call, stating the new leggings are critical for attracting new guests and retaining existing ones.
Social media critics have noted the unflattering impact of the front seam in leggings, which led some customers to choose other brands.
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