Despite its impressive engineering achievements, Lucid is challenged in gaining market share with its Air electric sedan and is strategically opening offices near Detroit to tap into local automotive talent.
Lucid aims to enhance its R&D and engineering capabilities by establishing its new office in Southfield, Michigan, recognizing that Detroit has a wealth of skilled automotive professionals it can recruit from.
The California-based automaker understands that while it excels in technology, it lacks the manufacturing scale of legacy automakers, prompting a focus on poaching experienced auto workers from the Big Three.
Lucid's new Michigan office symbolizes a shift in strategy, prioritizing local talent and expertise as the company prepares to launch new models and expand its market presence.
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