Kylie Jenner's Sprinter Vodka Soda has debuted its first single-flavor four-pack with the popular peach flavor. The 'Paint the Peach State Peach' campaign showcases a vibrant marketing approach with chrome Sprinter Vans distributing the new packs across urban hotspots. Collaborations with notable venues and artist Ella Langley aim to create buzz through live events. Jenner discusses her vision of embodying bold, fun branding that resonates with consumers, alongside a commitment to healthier offers like 100-calorie cocktails. This aligns with her broader entrepreneurial ventures, boasting a diversified portfolio and significant net worth.
Kylie Jenner emphasized that Sprinter's branding aims to embody a bold and fun experience, reflecting the joy of socializing with friends, enhancing the appeal of the product.
With Sprinter Vodka Soda's Peach flavor offering 100 calories and no added sugar, the brand focuses on delivering a delicious yet healthier cocktail experience to consumers.
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