Eric Gnock Fah, president and co-founder of Klook, stated, "We want to build an app that consumers will use every time they need to go to travel." This ambition underscores Klook's strategic aim to become an essential travel companion for users. With over 80% of bookings through its app, the company is committed to creating an all-in-one platform for travel experiences, connecting users with everything from museum tickets to cooking classes seamlessly.
Klook's shift from a focus on cross-border sales to domestic travel signifies a key adaptation to post-pandemic travel patterns. Eric Gnock Fah highlighted, "Before Covid, we were 100% cross-border sales. Now, domestic travel offerings represent a significant portion of our business." This pivot not only diversifies revenue streams but also enhances user engagement and loyalty in an evolving travel landscape.
The company's recent growth in China is largely credited to its innovative use of social media for marketing and sales. Klook's strategy illustrates how integrating social commerce into its business model has contributed to its expansion, making travel experiences accessible and appealing to a wider audience.
Klook has raised more than $900 million in funding since its inception, giving it the financial strength to shape travel expectations in the Asia Pacific region. This investment allows Klook to expand its offerings and solidify its position as the leading online seller of travel experiences in the fastest-growing travel market.
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