In the startup world, user experience (UX) design is often deprioritized in favor of funding and marketing. However, neglecting UX can sabotage even the best ideas. This article emphasizes the importance of grounding product design in user research to avoid creating products based on misguided assumptions. Engaging potential users through interviews and usability tests before launching a minimum viable product (MVP) is essential. By understanding user needs from the outset, founders can create intuitive products, ultimately saving time and money by avoiding redesigns later in the process.
Many startups fall into the trap of designing based on assumptions rather than real user needs, leading to products that fail to resonate with their target audience.
Conducting user interviews before creating an MVP is crucial to preventing costly redesigns and product pivots later in the development process.
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