In a dramatic shift, Jack Daniel's, alongside similar brands, is retracting its diversity commitments after targeted online campaigns, signaling a change in corporate strategy toward DEI.
Robby Starbuck's influence is growing as brands like Jack Daniel's scramble to retract their diversity, equity, and inclusion initiatives amid social media pressure.
A recent communication from the parent company of Jack Daniel's suggests a re-evaluation of its DEI policies, citing that 'the world has evolved' since 2019.
Despite changes to its DEI program, Jack Daniel's asserts its new strategic framework aims to foster respect and inclusion, although several partnerships have been terminated.
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