Each year between Sept. 15 and Oct.15, brands and officials celebrate Hispanic Heritage Month, but it barely scratches the surface of the contributions Latinos make year-round.
The U.S. Latino cohort of 63 million comprises 19.7% of America, wielding $3.6 trillion in buying power, resembling the world's 5th largest economy. This shows their undeniable economic influence.
Despite being the only Latino CEO to manage a major American sports franchise until recently, it's disheartening that no Latino executives lead these influential businesses today.
Research indicates Latino fans are the fastest-growing segment across all leagues, with 72% being younger generations, thus highlighting the necessity for diverse voices in the sports industry.
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