Inside OKX's Strategic Shifts to Its Regulatory Approach, Formula 1 Branding and App Design
Briefly

"People go there to watch the sport, not to look at a crypto commercial. We should be a brand less about pushing our logo and services and more about helping people get into F1."
"When we shopped McLaren, they were team number eight on the grid... Now leading the 2024 Constructors Standings. McLaren last won the constructors' championship in 1998."
"While we had rebranded two years ago, we hadn't done our product justice as the design was quite behind."
"Predicting that OKX would be one of the largest web three technology companies, Haider mentioned the redesign strategy for both its app and global brand initiatives."
Read at Coindesk
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