Companies globally are grappling with heightened uncertainty due to geopolitical tensions and advancements in AI. In such climates, many leaders may instinctively resort to 'subtractive' tactics like reducing costs and streamlining. However, Tojin T. Eapen argues that this approach can be shortsighted. He emphasizes the need for companies to develop innovative growth strategies rather than solely focusing on efficiency and waste elimination, advocating for a more holistic perspective on business development during challenging times.
In times of uncertainty, while many leaders might consider subtractive tactics such as cost-cutting and streamlining, a more strategic approach is essential for sustained growth.
Eapen suggests that amidst the current geopolitical instability and growing AI influence, businesses need to rethink traditional strategies and embrace innovative growth solutions instead.
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