Ikea just turned its big blue bag into a big blue pillow
Briefly

Ikea Singapore's marketing manager Caroline Ng explains, "We know sleep is important, and rest is a vital yet often overlooked part of Singaporean lives." The Resten serves as a reminder of busy lifestyles and the essential need for rest.
The Resten, a limited edition pillow designed to resemble the iconic Frakta bag, highlights the urgency of sleep in Singapore, where 54% of residents get six hours or less per night.
Read at Fast Company
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