The article discusses the common narrative among new startup founders: that their personal experience with a problem fuels their entrepreneurial journey. While this passion provides a strong foundation, it often overlooks critical aspects necessary for business success, such as understanding the broader market and customer diversity. The writer emphasizes the need for founders to evaluate whether they are indeed capable of solving the problem effectively for a larger audience, highlighting that emotional attachment doesn't equate to market viability. Many startups fail despite good intentions because they lack a comprehensive view of their customer's needs.
"The company has to be right for you, personally. The simplest test is to ask: Why are you the right person to start and grow this company?"
"The worst part is, some of those are true! Intermittent reinforcement is the strongest mechanism for conditioning. That makes it problematic: Because some are true, you can't see why some are false."
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