HPE's Aruba channel overhaul looks to "simplify" client engagement
Briefly

HPE's new integrated channel organization aims to enhance efficiency and partner engagement by simplifying interfaces, improving collaborations, and maintaining focus on specialized networking expertise.
'This integration takes into consideration HPE's broader go-to-market strategy that includes having true ropes to the ground for our specialist sellers while maintaining multi-BU solution focused conversations with partners and customers,' explained HPE executives.
HPE recently revamped its sales model to increase investment in the channel, leading to tighter integrations and innovative changes in partner engagement strategies.
With over 2,000 partners currently enrolled in the Partner Ready Vantage program, HPE aims to streamline its operations while catering to the unique needs of its partners.
Read at channelpro
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