Tim Struby, a former journalist for notable publications, founded toTree during COVID lockdowns, aiming to ease the frustrations of furniture shopping. Struby recognized a widespread pain point—overwhelming options and lack of guidance in furniture selection. He combines interior design expertise with an efficient online shopping service. He shares his experience of transitioning from the slower pace of journalism to the fast-paced demands of entrepreneurship, stating that the challenges lie not in the workload but in changing his mindset as a CEO. Struby's story illustrates the innovation arising from personal challenges and market needs.
"Every day is an adventure, managing people, managing budgets, holding meetings, and wearing more hats than I'd ever imagined possible."
"toTree is revolutionizing the furniture shopping experience by solving those problems with just the right amount of interior design expertise and a fast, easy online process."
Collection
[
|
...
]