How to Legally Secure Your Dream Business Name | Entrepreneur
Briefly

Finding a suitable business name is crucial for new entrepreneurs, who often encounter legal challenges with their chosen names. This article presents a three-step process for ensuring a name's viability. The first step involves conducting an online search to check for existing trademarks, especially within the same industry. The second step requires searching state databases for registered businesses with similar names. Entrepreneurs should be aware of these legalities to avoid rebranding costs and ensure smoother business operations.
If your proposed name is found to be similar to a business with an active trademark in the same industry, you may need to purchase that trademark or choose another name.
Corporations, LLCs, partnerships, and nonprofits must register with the Secretary of State's office...make good use of this public searchable database to avoid conflicts.
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