"I'm not used to working so hard behind the scenes without the feedback of customers, and just like an audience," Buchanan-Smith said in an interview last week. Spending a year figuring out how to "reinvent Best Made," from the underlying mission to the products themselves, has been "an incredible learning experience" for him.
"I keep just telling people it's going to be a small and very slow start, but for me, this is my forever project and forever business. I know how to lay the foundations, and those are the things that you just can't compromise on, so we're in no rush," he said of this week's relaunch.
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