Starting PhotoPacks.AI involved initial missteps that hindered growth. Initially, the offering was broad, which resulted in confusion and zero conversions. A pivot to professional headshots clarified the product's value, leading to improved sales. Pricing strategies were also misguided; a low price attracted low-intent customers and increased refunds, while raising the price boosted revenue and customer perception. Lastly, attempts to manage all aspects independently proved unsustainable, indicating the need for delegation and teamwork in business operations.
I tried to build for everyone, and converted no one. My startup offered everything: headshots, modeling photos, pet portraits, fantasy scenes. But when I showed it to friends and tried to market it, nobody understood what it was for. Zero conversions.
I started with a $9.99 price point because I didn't want to scare people away. That attracted low-intent customers, increased refund requests and made the product feel cheap. When I raised the price, sales didn't drop - they got better.
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