Sam and Colby Enterprises, founded by YouTube personalities Sam Golbach and Colby Brock, achieved approximately $20 million in revenue last year, largely due to their clothing brand XPLR. As best friends from Kansas, they transitioned from Vine fame to a multifaceted media business, innovating with feature-length YouTube content and various community-focused ventures. Their shift to experiential business ventures includes haunted site explorations and collaborative projects, emphasizing the importance of community to their sustained success on YouTube and beyond.
"That sense of community is everything to our business. That has been the sole reason why we're able to last more than a decade on YouTube."
"We didn’t want to be the face of a brand," Brock said. While he knew they would have an influence, their goal was to build something bigger.
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