"To save Pita Pit again, he knew he'd have to work with his remaining franchisees - but they were distrustful. The only way I could convince these franchisees that everything was going to be OK is if I said it to their faces."
"Fifty thousand miles later, I learned that some franchisees wanted to vent. They needed a release valve, so I could be that. I sat there and let them take it out on me."
"One big problem was that Pita Pit started out 25 years ago selling a $5 or $6 sandwich. Now it needs to be a $10 sandwich, but that's pricey for college kids."
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