How a cold email to a VC helped salon software startup Mangomint raise $35M | TechCrunch
Briefly

Lang said they realized that software providers were trying to build their own booking platforms, 'We fundamentally didn't believe this was the right approach for beauty and wellness.' The team focused on creating comprehensive software that automates every aspect of appointment management, believing it would fit better within the operational needs of the beauty and wellness industry. They aimed to simplify tasks for small and medium-sized businesses, enhancing their client interaction through automation.
'The company has processed more than $1 billion in transactions, with notable clients including Ouidad, OSEA, Shop Good, and Surya Spa.' This significant transaction volume highlights both the trust in Mangomint’s platform by established brands and the scalability of their solution, which caters to the unique needs of beauty and wellness businesses. It demonstrates how their approach resonates with customers and reflects the growing market demand.
Lang mentioned the company has seen its annual recurring revenue and customer growth hit more than 100% for several years now, 'with no sign of slowdown.' This statistic indicates a strong product-market fit and suggests that Mangomint is well positioned for continued growth as it taps into the expanding beauty and wellness market.
Lang says, 'Jason has been talking for many years about how founders can get in touch with virtually any VC by sending a cold email.' This reflects the value of persistence and direct outreach in the venture capital world, highlighting the importance of networking and making connections that can lead to funding opportunities, as seen in Lang's journey with Altos Ventures.
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