"Of all the folks we talked to, Linda [Yaccarino, X's CEO] was the very first to immediately not just get it, but say, 'We want this thing to be as successful as possible.'"
"Despite the exploding popularity of women's sports, there are still challenges getting others to invest in the content."
"These are professional athletes with high-stakes jobs, so they need to trust that what goes out there is not manufactured."
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