Moniqueca Sims entered the appliance repair industry while dating a man who worked long hours and repaired appliances quickly. She hired technicians to assist with repair calls but lost money when hires repeatedly replaced parts instead of properly diagnosing problems. Sims enrolled in an online appliance repair course and began handling jobs herself, sometimes bringing her children along. She founded SSG Appliance Academy in Atlanta in 2019 to deliver hands-on training on repair fundamentals and develop competent technicians. Sims emphasizes working smarter, not harder, and describes appliance repair as a feel-good trade that boosts confidence and provides ongoing income.
"He worked all the time, seven days a week," Sims recalls, "so I used to go out with him just to spend time with him. I saw how easy it was for him to repair those appliances, and he was repairing them quickly."
"working smarter, not harder"
"I saw how appliance repair was the gift that keeps on giving," Sims says. "When you go out, when you fix something, it boosts you up, every time you do it. It's not a grunt job. It's a feel-good job."
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