Motorcycle maker Harley-Davidson has announced it will discontinue its corporate diversity, equity and inclusion functions, responding to sustained pressure from anti-DEI activists.
In a statement, Harley-Davidson expressed that it will reorganize employee resource groups towards business development and mentoring, stating, 'Having a broad customer base is good for business.'
Harley-Davidson mentioned, 'We are saddened by the negativity on social media over the last few weeks, designed to divide the Harley-Davidson community,' emphasizing their focus on unity.
The company acknowledged the political tensions surrounding DEI initiatives, noting that the moves are influenced by broader political climate and pressure from activists like Robby Starbuck.
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