Jim Cory, managing director of Guild's reverse division, noted, "Our thinking is really to focus on flexibility. We kept coming back to the word 'flexible' and the flexibility of the program whether we're offering a loan that allows a borrower to stay in their home, gives them a line of credit or other access to home equity." This reflects Guild's approach to modernizing their reverse mortgage offerings and catering to diverse consumer needs.
Cory emphasized the importance of H4P loans, stating, "We really wanted to focus on that, Cory said of H4P. It's basically the same product, but so much is different in terms of what they offer the client." This highlights Guild's commitment to educating consumers on alternative mortgage options that could better suit their needs.
Guild Mortgage aims to unify its reverse mortgage products under the Flex Payment Mortgage brand for a more holistic approach. Cory mentioned, "Aligning all reverse mortgage product options HECM, H4P and proprietary jumbo options under a unified brand will allow the company to offer a more holistic slate of services to prospective clients." This strategy reflects a shift towards a comprehensive offering.
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