Getting To Know You: Greg McNally, managing partner, Vita

"I founded VITA in 2019 after a 20-year career with Big Four and a national accountancy firm, where I reached partner level. Over that time, I saw the profession change significantly. Accountancy services have increasingly become commoditised, and in many cases, the depth of client relationships has diminished. Earlier in my career, accountants were often trusted advisors."

"Rather than focusing purely on compliance, VITA specialises in high-value advisory work, helping businesses navigate complex tax strategy, transactions, and commercial decision-making. The firm works closely with clients at the earliest possible stage of projects, ensuring tax is considered proactively rather than retrospectively."

"Known for its pragmatic, commercially minded approach, VITA combines deep technical expertise with a problem-solving mindset to deliver clarity, confidence, and value. The team is equally adept at stepping in when challenges arise, whether that's limited options late in a deal cycle or managing HMRC enquiries."

Greg McNally left a 20-year career at Big Four and national accountancy firms to establish VITA in 2019, now one of the UK's largest independent VAT and indirect tax consultancies. The firm operates on principles of understanding clients first and delivering genuine value through commercially focused advice. With over 85 years of combined team experience, VITA specializes in high-value advisory work rather than pure compliance, helping businesses navigate complex tax strategy, transactions, and commercial decision-making. The firm engages clients at early project stages to ensure proactive tax consideration and also provides pragmatic solutions when challenges arise, including late-stage deal involvement and HMRC enquiry management. VITA combines deep technical expertise with problem-solving capabilities to deliver clarity and confidence.

Read at Business Matters