"Fizz is betting that Gen Z is tired of performing their lives on Instagram and TikTok."
"What started as a pandemic-era group chat frustration has turned into the dominant social platform on college campuses across the US, focused on the 99% of life that doesn't make it into a highlight reel."
"Capturing the attention of a demographic typically glued to Instagram and TikTok, the app's hybrid anonymous model and hyperlocal focus has made it what Solomon calls "the biggest college social app since Facebook.""
Fizz began as a pandemic-era group chat frustration and evolved into a dominant social platform on U.S. college campuses. The app emphasizes everyday moments—the 99% of life that does not make highlight reels on major platforms. Fizz uses a hybrid anonymous model combined with a hyperlocal focus to promote candid, on-campus interactions. The platform attracts Gen Z users who are fatigued by performing for Instagram and TikTok. Fizz's design and positioning have made it a leading social app within college communities, shifting attention away from more polished mainstream networks.
Read at TechCrunch
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