Sorenson Capital, initially a regional venture fund, has expanded its reach under Rob Rueckert since 2015. With a focus on early-stage enterprise software and cybersecurity, they have successfully invested in significant firms. Their approach is clear-cut and collaborative, avoiding a generalist or scattergun investment strategy. The firm prioritizes a small portfolio, typically investing in six to seven startups per year, and assists companies in their go-to-market strategies, emphasizing partnerships and customer engagement.
Sorenson's focus is on early-stage companies, emphasizing scaling over product development, specifically in enterprise software and cybersecurity, with a small, deliberate portfolio size.
'We're experts in B2B software and security,' said Ken Elefant, emphasizing that Sorenson works closely with founders to understand industry dynamics and customer connections.
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