The ongoing auction for National Amusements has intensified as Edgar Bronfman Jr. raised his bid to $6 billion, competing against Skydance's earlier $8 billion offer.
Shari Redstone is reportedly seeking to sell her family's controlling interest in Paramount Global, potentially to recoup financially and escape her father's shadow.
The complexities surrounding Paramount's sale date back decades, with a lineage involving CBS, Viacom, and the effects of the 2019 merger that drastically altered valuations.
The 'go-shop period', initiated after Skydance's $8 billion bid, allows other buyers like Bronfman to present competitive offers within a specific time frame, extending negotiations.
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