"When Jared Pobre and his wife, former WWE star Stacy Keibler, moved to Jackson Hole, Wyoming, he expected more time outdoors, skiing, hiking, fly-fishing. What he experienced was how extreme conditions accelerate skin aging and damage, leaving his skin raw and red. When searching for solutions for his skincare, not only were options limited, but nothing seemed to help. Out of frustration, he tried one of Keibler's pricey serums."
""Within a week it cleared everything up," he says. "That's when I asked myself, why doesn't something like this exist for men?" Pobre is the founder and CEO of Caldera + Lab, a high-performance skincare brand helping men take a proactive approach to skin health. The company launched its first skin product in 2019, a serum called The Good, which quickly became a national bestseller."
Jared Pobre moved to Jackson Hole and experienced extreme environmental skin damage that available products failed to address. He used a pricey serum that resolved his symptoms quickly and identified a gap in men’s skincare. Pobre founded Caldera + Lab and launched The Good serum in 2019, which became a national bestseller and helped build an eight-figure, profitable business. The brand expanded into cleansers, moisturizers, serums, eye treatments, sunscreen, and hair care. The company prioritizes clinical research, high-performance ingredients, and precise formulation to deliver science-backed products comparable to leading women’s brands.
Read at Entrepreneur
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