Disney+ is enticing new and returning subscribers with a limited-time offer of three months at just $2/month, significantly cheaper than the regular $8/month rate.
This promotional offer comes before upcoming shows like 'Agatha All Along' and 'Inside Out 2', strategically timed to attract viewers right before a price increase.
Despite past losses, Disney+ is now profitable, with planned subscription rate hikes intended to sustain growth and financial stability for the platform.
CEO Bob Iger noted that each price increase has resulted in only a small and statistically insignificant number of cancellations, indicating strong customer retention.
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