Corporations like Lowes, Jack Daniels, and Harley Davidson retreat from DEI despite urgent reminders that their future customers and employees are the most diverse we have ever seen.
The simplest way to lose the future is to shun its inhabitants today, who increasingly reflect diverse looks, speech, and experiences distinct from traditional norms.
When a business retreats from diversity, equity, and inclusion (DEI), it loses its connection to the future, risking a lack of excellence and cultural missteps.
Gen Z, which is notably diverse, expects businesses to actively champion inclusion and belonging, with 68% seeing value in a focus on DEI.
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